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Central Banking Seminar on Communication: Enhancing Knowledge and Building Trust

27-28 September 2019

İstanbul, Turkey

PROGRAM

 


 

27 September, Friday  
09:00 – 09:30  Registration
   
09:30 – 10:00                  Opening Remarks 
Ferhat Çamlıca, Executive Director of Communications and Foreign Relations Department, Central Bank of the Republic of Turkey
   
10:00 – 10:30                                      

Keynote Speech:
Jakob de Haan, Head of Research, Nederlandsche Bank

CB Communication Policy: An Overview of Research and Policy

   
10:30-11:00 Family Foto and Coffee Break
   
11.00-12.30

Session I

How can a Central Bank Enhance its Communication with the Wider Public and Build Trust?

Session Chair: Ferhat Çamlıca, Central Bank of the Republic of Turkey

  • Walk the Talk and Talk to be Understood – Central Bank Communication Bridging the Way from Action to Trust

(Dejana Rebernik, Director of Public Relations Department, Croatian National Bank)

  • New Challenges in Central Bank Communication: from Press Release to Facebook Posts

(Katalin Tihanyi, Senior Communication Expert, Bank of Hungary)

  • Central Bank Communication Strategy in Digital Era

(Junanto Herdiawan, Director, Bank Indonesia)

Discussions with the audience

   
14:00-15:45

Session II

The Influence of Direct Contact and Two-Way Communication

Session Chair: Iikka Korhonen, Bank of Finland

  • Building a Dialogue - The Importance of Direct Engagement

(Ratidzo Starkey, Head of Outreach & Education, Bank of England)

  • Exploring Unknown-Unknowns Through Direct Communication

(Oğuz Atuk, Deputy Executive Director for Real Sector Analysis, Central Bank of the Republic of Turkey)

  • Creating Value for Clients: The Role of Communications in Central Bank’s Strategy Implementation

(Valeriia Sieliezienieva, Head of Public Relations and Financial Literacy Office, Bank of Ukraine)

  • Communication as an Important Tool of a Central Bank: Bank of Albania Case

(Denada Shehu, Chief Specialist of Communication Division, Bank of Albania)

Discussions with the audience

   
15:45 – 16:00 Coffee Break
   
16:00 – 17:30

Session III

Stakeholder Relations: Challenges and Opportunities

Session Chair: Ratidzo Starkey, Bank of England

  • How does Belgian’s Central Bank (NBB) Communication Reaches its Various Target Groups?

(Geert Sciot, Communication Manager & Spokesperson, National Bank of Belgium)

  • Investor Relations at the Central Bank of the Republic of Turkey

(Emre Kaya, Investor Relations Director, Central Bank of the Republic of Turkey)

  • National Bank of Romania - Economic Education, A Path Towards Confidence

(Alin Istocescu, Economist, National Bank of Romania)

Discussions with the audience

   
28 September, Saturday  
09:00 – 09:30                                      

Keynote Speech:
Jonathan Spicer, Deputy Bureau Chief in Turkey, Reuters News

A Journalist’s View on FedSpeak

   
09:30 – 10:45

Session IV

Digital Communications to Enhance Knowledge

Session Chair: Canan Binal Yılmaz, Central Bank of the Republic of Turkey

  • Scaling Digital First Thinking: Using Internet Practices to Change Your Delivery

(Andrew Geraghty, Director of Digital Strategy and Services, Bank of Canada)

  • Mastering Central Banks’ Communication Challenges via Twitter

(Elisa Newby, Head of Communications, Bank of Finland)

  • Targeting Different Audience on Social Media Platforms

(Aleksandra Nikolić, Senior Associate for Internal Communication and Social Responsibility, Bank of Serbia)

  • Digital Communications in Central Bank of the Republic of Kosovo: Challenges and Opportunities

(Arianita Bashota Munishi, Senior Communication and Editing Officer, Central Bank of the Republic of Kosovo)

Discussions with the audience

   
10:45 – 11:15 Coffee Break
   
11:15 – 12:30

Session V

Central Bank Communication and Trust - Meaning and Measurement

Session Chair: Andrew Geraghty, Bank of Canada

  • Building Trust Through Communication: The Case of Bank of Slovenia

(Sonja Primožič, Director of Public Relations, Bank of Slovenia)

  • Measuring the Perception and Impact of Communications – Key Takeaways

(Canan Binal Yılmaz, Corporate Communications Director, Central Bank of the Republic of Turkey)

  • The Effectiveness of the Central Bank Communication in Rebuilding the Trust in the National Currency

(Snežana Sofijanić, Expert Associate for European Integrations and Monitoring the Implementation of European Union Projects, National Bank of Serbia)

Discussions with the audience

   
12:30 – 13:00 Concluding Remarks 
Ferhat Çamlıca